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Getting your products into a major department store like David Jones is a significant milestone for any brand. Whether you're selling fashion, accessories, beauty products, or homewares, professional ecommerce photography plays a key role in presenting your products to both buyers and customers.

While retailer image specifications can vary between product categories and supplier programs, producing consistent, high-quality website images helps ensure your catalogue is ready for department store retail, your online store, and other ecommerce platforms.

Use this checklist to prepare your next product photography production.

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1. Confirm the Latest Retailer Image Requirements

Before your photoshoot, request the latest supplier image guidelines from the retailer.

Requirements may include:

• Background colour
• Image dimensions
• File format
• Resolution
• Product positioning
• Naming conventions

These standards can change over time, so it's always best to work from the retailer's current specifications.

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2. Use a Clean, Consistent Background

Many department stores require clean, distraction-free product images. Depending on the retailer and product category, this may be a pure white, light grey, or another approved neutral background.

Whatever the specification, consistency across your product range is essential for a professional catalogue.

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3. Photograph Every Product Consistently

Customers expect a seamless shopping experience.

Maintain consistent:

• Lighting
• Camera angles
• Cropping
• Product positioning
• Shadows
• Colour accuracy

Professional retail photography creates a catalogue that looks polished across both department store websites and your own online store.

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4. Capture Multiple Product Views

Department store customers often expect to see products from every angle.

Include:

• Front
• Back
• Side
• Detail shots
• Close-ups of important features

Showing multiple views helps customers make informed purchasing decisions when selling online.

5. Ensure Accurate Colour

Colour accuracy is critical for reducing returns and building customer confidence.

Professional colour management ensures fabrics, packaging, finishes, and materials appear true to life across ecommerce websites and retail platforms.

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6. Prepare Products Before the Shoot

Before photography begins:

• Steam garments
• Remove dust
• Polish accessories
• Clean packaging
• Check for defects

Preparing products properly reduces retouching and speeds up the overall production process.

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7. Plan for Ecommerce and Marketing

A single product photography production should provide content for multiple uses, including:

• Department store listings
• Your ecommerce website
• Social media
• Email marketing
• Digital advertising
• Product launches

Planning ahead gives you greater value from every shoot.

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8. Invest in Professional Retouching

Professional post-production ensures images remain clean and consistent while accurately representing your products.

Typical retouching includes:

• Dust removal
• Colour correction
• Background clean-up
• Product straightening
• Quality control

The goal is to create polished imagery without altering the product itself.

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9. Optimise Images for Every Platform

Your photography should work across multiple sales channels.

Professional website images can be prepared for:

• David Jones supplier submissions
• Shopify
• WooCommerce
• Google Shopping
• Social media
• Print catalogues

Creating one consistent image library makes managing your visual content much easier.

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10. Work With an Experienced Retail Photography Studio

Preparing products for a major retailer requires more than good photography.

An experienced commercial photography team manages the complete production process—from planning and lighting to styling, retouching, file preparation, and final delivery. This ensures your imagery meets professional standards and is ready for ecommerce, retail, and marketing use.

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Retail Product Photography Checklist

Before submitting your products, check that you have:

• Current retailer image specifications
• Consistent backgrounds
• Accurate colour
• High-resolution images
• Multiple product angles
• Clean, retouched photography
• Optimised files for ecommerce and retail
• Images suitable for your own online store and marketing

Final Thoughts

Professional product photography helps brands present their products confidently across department stores, ecommerce websites, and digital marketing channels. Whether you're preparing for David Jones, another national retailer, or your own online store, investing in high-quality imagery strengthens your brand and helps customers shop with confidence.

At Design Identity, we specialise in product photography, ecommerce photography, retail photography, and content production, creating premium visual assets for brands selling online and through leading Australian retailers.

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Like what you see?

Please get in touch with us to transform your brand!

We can complete high end ecommerce photography for your business to improve sales and generate awareness in your industry.

Bookings@designidentity.com.au | 02 8339 0130

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