Through creative videography techniques, such as a ‘roll’ in which the camera is moved vertically on a circular path around the subject, Design Identity’s latest video puts a playful spin on promotional videography.

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In this professional product shoot, Design Identity aimed to showcase the new shade range for an elegant new line of lipsticks and mascara. Swatches of the various shades of lipstick are worn by the model against a simple background to let the product take centre stage, especially emphasising the bright and bold tones of the product range.

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In commercial photography and videography, it is important to not only capture the key aspects of your subject, but also convey the personality and values of your brand, product, or concept. In this shoot, Design Identity aimed to showcase the functional properties and elegant geometric packaging of the products, whilst also highlighting the brand’s values of sustainability and ethics.

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