From Blemishes to Backgrounds - How Tiny Edits Drive Big Fashion Sales

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If you sell fashion, beauty, or e-commerce retail, the journey doesn’t end with the shutter click. Even with perfect lighting and styling, tiny distractions - blemishes, pimples, uneven skin tone, stray hair flyaways, or creased garments will creep in. Expert model retouching of commercial photography removes those flaws so retailers can showcase products online with confidence and convert browsers into buyers.

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High-quality product images can increase conversion rates by up to 30% on fashion storefronts.

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Key Retouching Techniques That Make the Difference

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The Skin-Deep Details: Why “Polishing” Isn’t “Plastic”

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We use frequency-separation and dodge-and-burn workflows to retain real-skin texture. Your models stay human - just blemish-free. Over-smoothing looks fake and hurts consumer trust; our nuanced approach keeps pores, freckles, and smiles intact.

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**Spot Healing Brush** was used to remove minor skin imperfections while preserving natural texture.

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How Retouching Fuels Faster Product Uploads

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Consistent backgrounds make bulk image cropping a breeze for your web team.

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**The Clone Tool** was used to eliminate harsh shadows and seamlessly fill in sparse areas of hair.

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Colour-accurate garments reduce return rates due to “It looked different online.”

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Ready-to-upload file naming & sizing slot straight into Shopify, Magento, or custom CMS platforms - no extra admin hours.

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**Selective Colour Masking** was used to enhance and refine garment tones for richer, more accurate colour representation.

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Why Choose Design Identity?

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1. Specialists in Fashion & Models
We live and breathe fashion imagery - no generic presets, just expert hand-crafting.

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‍2. Local Sydney Team, Global Standards
Your files never leave our secure Australian servers, but your visuals rival top international retailers.

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**Liquify Tool** was used to smooth out clothing irregularities, enhance garment fit, and correct distortions from body movement.

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3. 48-Hour Turnarounds for E-Commerce Drops
New stock in at 9 a.m, retouched assets back on your desk by 9 a.m. 2 days later - ready to go live.

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4. Scalable Workflow
From 10 look-book shots to 10,000 SKU images, our pipeline flexes with your catalogue.

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**Feathered Path Selection** was used to subtly refine the hairline and soften flyaways for a cleaner silhouette.

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Our Model Retouching Process

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1. Brief & Style Guide: Agree on skin softening level, brand colour standards, and hero crop ratios.

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2. Batch Proofs: Approve a small test batch so every nuance (skin tone, contrast, background grade) aligns with your vision.

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3. Full Production: We apply polishing, liquify, blemish cleanup, hair flyaway control, and background refinements across the entire shoot.

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4. Quality Control: Dual-operator checks plus calibrated monitors ensure pixel-perfect accuracy.

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5. Delivery & Feedback Loop: Download via secure cloud link, then we revise until you’re 100% happy.

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**Targeted Colour Balancing** was applied to reduce facial redness and achieve a more even skin tone.

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Let’s Transform Your Next Fashion Shoot

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Whether you’re launching a new label or updating your brand with new imagery, Design Identity’s model retouching gives your images that flawless, scroll-stopping finish. Ready to reduce returns, increase conversions, and own the digital catwalk?

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Studio Location: 25/34-36 Ralph St, Alexandria, NSW 2015

Phone: (02) 8339 0130

Email: bookings@designidentity.com.au

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