Fresh Ideas. Exceptional Content.
As the year draws to a close, we're looking ahead to what's next — new campaigns, fresh product launches and exciting creative opportunities.
At Design Identity, we work with brands to create elevated visual content that stands out. From premium product photography and ecommerce video to ultra-realistic AI-generated imagery, we bring ideas to life with creativity, precision and attention to detail.
Get in touch to discuss your next project, check availability or request a tailored quote.
Product photography
Good product photography does two jobs. It shows the customer exactly what they're buying, and it makes the brand look like it's worth the price. We shoot on clean white for marketplaces and store listings, and in styled settings for websites, social and campaigns.
Multi-part products, like the hardware kit above, are laid out flat so every piece is visible and easy to compare. Lifestyle sets give the same product context, material and scale.
See our product photography in Sydney
eCommerce model photography
Shoppers can't try things on, so the photos have to answer their questions. We shoot full-length and close-up angles on a consistent background, so a whole range looks cohesive on your category pages.
Casting matters as much as lighting. Showing a range of body types and skin tones on the same product helps customers see how it will look on them, which supports conversion and reduces returns.
See our eCommerce fashion photography in Sydney
Advertising photography
Advertising images start with an idea, not just a product. A bold colour backdrop, a face-forward portrait or a real location can make a campaign recognisable at a glance in a crowded feed.
We work from your brief or help you develop one, then plan the styling, talent and locations so the final images work across web, social, print and out-of-home.
See our advertising photography in Sydney
Fashion photography
Fashion imagery sells a feeling as well as a garment. We shoot in the studio for controlled, polished looks and on location when natural light and a setting suit the collection, from harbour-side concrete to a plain white wall.
The same range can work across lookbooks, campaign images and social. We plan the styling, poses and framing up front so you get both hero shots and the clean product views your store needs.
See our fashion photography in Sydney
Beauty, health and wellness photography
Beauty and wellness customers buy on trust. Texture, finish and packaging detail need to look accurate, and the mood needs to match the brand, whether that's soft and clean, clinical or bold.
We shoot products on their own, in styled sets, and with models holding or using them. Treatment devices and supplements get the same care as skincare, with lighting that suits dark, glossy and reflective surfaces.
See our beauty and skincare photography in Sydney
AI photo and video campaigns
AI lets us create campaign scenes that would be slow or expensive to shoot in person, such as a car in a storm, an underground worksite or a craftsperson at work. It suits brands that need a lot of content, want to test ideas quickly, or want a concept visualised before committing to a full production.
We combine it with real photography where it matters. Products stay accurate to the real item, and every campaign is art directed so the result looks like your brand, not a stock template.
See our AI photo and video campaigns
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Plan your next shoot
Tell us what you're launching and where the images will be used. We'll recommend the right mix of product, model and campaign shots for your range and budget.
