Flat Lays or Hanger Flats? What to Use for Your Fashion Business
In the competitive world of fashion eCommerce, compelling product imagery is non-negotiable. When it comes to engaging your audience and converting browsers into buyers, the way your clothing is photographed can make or break your online presence. That’s where Design Identity, Sydney’s leading fashion photography agency, steps in with expert hanger and flat lay photography services.
Whether you're launching a new brand, refreshing your product catalog, or optimizing your online store, their industry-leading visuals give your fashion line the polished, professional edge it needs to succeed.
Sydney’s Leading Studio for Fashion-Forward Flat Lays & Hanger Shots
Design Identity, based in Alexandria, Sydney, is renowned for delivering high-quality, sales-driven imagery for fashion brands across Australia. Their in-house team of skilled photographers, stylists, and post-production specialists craft premium visuals that align with each brand’s unique identity and audience expectations.
Hanger Photography: Showcasing Garments with Clarity
Hanger photography is a timeless, effective way to showcase your products. It highlights the natural shape and drape of the garment without any distractions. Perfect for online catalogs and eCommerce platforms, hanger shots offer consistency, structure, and simplicity - exactly what many shoppers are looking for.
At DI, every hanger photo is composed to precision, bringing out the texture, stitching, and flow of each item.
Flat Lay Photography: Creating Engaging Visual Stories
Flat lay photography, on the other hand, is perfect for storytelling. Whether styled or minimalist, flat lays help customers visualise how garments and accessories work together. They also serve as great content for social media, lookbooks, and lifestyle-driven campaigns.
Design Identity’s team curates every flat lay with attention to balance, lighting, and brand aesthetic - ensuring the final image not only looks beautiful, but also converts.
The Design Identity Process: From Concept to Completion
Working with Design Identity is a full-service experience, designed to meet your goals:
1. Consultation & Planning – Understand your brand voice, market, and image requirements.
2. Pre-Shoot Styling – Prepare garments, select props, and set up your product for a cohesive visual tone.
3. Photography Session – Use professional lighting, camera equipment, and precise angles for high-resolution results.
4. Post-Production Editing – Background removal, retouching, and colour correction ensure your products look flawless.
5. Multi-Platform Optimization – Final files delivered ready for web, social, and print use.
Flat Lays or Hanger Flats – Which Should You Choose?
Choosing between flat lay and hanger photography depends on your product type and brand strategy:
• Use Flat Lay Photography if you're building a lifestyle-focused brand, want to tell stories, or need content for social media and lookbooks.
• Use Hanger Photography for structured, professional eCommerce listings that clearly show product fit, form, and details.
Need both? Many of Design Identity’s clients opt for a combination, leveraging the strengths of each format across different platforms and audiences.
Explore Design Identity's Fashion Photography Portfolio
Design Identity’s extensive portfolio highlights their ability to elevate fashion brands through strategic photography. Check out a few standout projects:
The North Face Flat Lay Photography
Adventure-driven styling for performance outerwear.
Edgy, urban styling that reflects Ksubi’s bold personality.
Street-style captured in bold, branded compositions.
Crisp, functional photography for activewear collections.
High-end and classical fashion captured with clean, minimalist hanger photography that elevates luxury garments.
Partner with Sydney’s Top Fashion Photography Studio
With years of experience and an unmatched understanding of the fashion industry, Design Identity remains the go-to fashion photography agency in Sydney. Their hanger and flat lay photography services are trusted by leading Australian brands who demand results.
Contact Design Identity:
Studio Location: 25/34-36 Ralph St, Alexandria, NSW 2015
Phone: (02) 8339 0130
Email: bookings@designidentity.com.au
