Creating Shine: Expert Jewellery Photography Tips from a Leading Sydney Studio
Showcase Your Collection with Professional Jewellery Photography in Sydney
In today’s competitive market, premium-quality visuals are essential to stand out - especially in the luxury sector. At Design Identity, we specialise in jewellery photography that enhances brand identity and drives customer engagement. Based in Sydney, our expert team provides professional jewellery photography services for gold, diamond, and fine jewellery collections.
Our purpose-built jewellery photography studio in Sydney is equipped with industry-leading cameras, macro lenses, and controlled lighting setups to deliver flawless images for eCommerce, campaigns, catalogues, and social media.
As a trusted commercial photography agency in Sydney, we partner with Australia's leading jewellery brands to bring their vision to life - with attention to detail, style, and precision.
5 Proven Jewellery Photography Tips from Our Sydney Experts
1. Lighting Makes All the Difference
Great jewellery photography starts with professional lighting. At our Sydney studio, we use diffused, soft-box lighting with reflector boards to minimise shadows and enhance the brilliance of gold and diamond jewellery. This creates clean, elegant images ready for any platform - from Shopify to Vogue.
2. Use Clean, Neutral Backgrounds for E-commerce
Our eCommerce product shoots use high-key white or neutral grey backgrounds to ensure your jewellery pieces remain the focus. For editorial campaigns, we offer custom-styled backdrops and props to match your brand's aesthetic.
3. Capture Details with Macro Lenses
Jewellery requires a close-up approach. We use macro lenses to highlight key features like stone clarity, gold texture, and precision setting. Every prong, clasp, and diamond facet is captured with razor-sharp focus.
4. Focus Stacking for Precision
To ensure the entire item is in focus, we use focus stacking - a technique that layers multiple focal points into one crisp image. This is especially useful for diamond rings, gold chains, and delicate handcrafted pieces.
5. Expert Retouching Adds the Final Polish
Our in-house post-production team retouches every image with precision - adjusting colour tones, removing imperfections, and refining reflections. The final result? Jewellery images that sparkle with clarity, luxury, and brand consistency.
Why Brands Choose Us for Jewellery Photography in Sydney
Design Identity is more than a studio - we're your creative partner. Our experienced product photographers in Sydney understand how to balance aesthetics and commercial value, ensuring each image not only looks stunning but also performs online.
• Fast turnaround times
• Studio + location shoots available
• Expert lighting, styling & post-production
• Proven results across fashion, retail, and luxury markets
Whether you're a jewellery start-up or a well-established brand, our professional jewellery photography services will help you connect with your audience and convert views into sales.
Book Your Jewellery Photography Session Today
Want to elevate your gold and diamond collections with premium photography? Partner with Sydney’s leading commercial photography team.
Contact Design Identity:
Studio Location: 25/34-36 Ralph St, Alexandria, NSW 2015
Phone: (02) 8339 0130
Email: bookings@designidentity.com.au
