Comfy, conscious and convenient: All about period underwear

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Period underwear, also known as menstrual panties, are a type of undergarment specifically designed to provide protection during menstruation, for incontinence or during pregnancy and postpartum. They are made with special materials and technologies to absorb menstrual flow and prevent leaks. 

Some of the key benefits of using period underwear is the comfort and convenience, unlike tampons and pads, period underwear can be worn all day and does not need to be changed as frequently, still leaving you feeling dry and comfortable all day long. Period underwear is also a sustainable and environmentally friendly alternative to traditional menstrual products. They are reusable and can last for years reducing waste and saving money in the long run.

Here at Design Identity, we believe in empowering the modern day menstruator through working with brands that provide practical and eco-friendly alternatives to the classic menstrual products. Among others, we have worked with Bambody, Scarlet Period and Modibodi. We work close together with the client in order to create beautiful photos that display the different styles of underwear, whether that is as model shots, ghost mannequin or flatlays.

For one of our recent projects, the creative team at Design Identity created a professional demonstration video testing the absorbency and functional properties of a pair of period underwear, as part of a series of product photoshoots for two different brands.

Just like the underwear, we strive to create comfort and convenience for our clients. Wether you are looking to do a full editorial campaign, just want a few shots of your products or want to shoot some vibrant videos, our team at Design Identity are ready to welcome you at our professional studio in Alexandria.

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