nnomae e-commerce website

We recently completed the great task of designing and developing accessories company Nnomae's e-commerce website.

Using a simple content management system, Nnomae's staff can easily update all aspects of the site and manage all orders.

We also shot all product photography and used our in-house model to wear the bags.

Best of luck to Grace, Shirley and Andrew on their new business!

nnomae e-commerce photography

Nnomae originally appointed Design Identity the task of designing and developing their e-commerce website.

We gave the business a fresh and modern online look and feel with hints of net-a-porter as a design inspiration.

The bags we have shot are all being sold online and we even used an in-house model to feature wearing the bags to show consistency and size of the product.

The very best of luck to Shirley, Grace and Andrew on their new business venture and we think this brand will do very well in the Australian market!

Harry Who e-commerce photography

Harry Who has been one of the latest brands to take action with their e-commerce photography using our developed ghost mannequin technique.

We have been comissioned to produce the entire George Gross and Harry Who Collection 6 times a year.

Irs been a pleasure working with Lia and the team and we look forward to the next shoot!

v8 Supercars Designs

One of Australia's leading sports industries, V8 Supercars, has approached Design Identity to design a series of promotional and sponsorship collateral.

We have produced brochures and flyers and have designed to them to keep the original energy and design of v8 Supercars.

Squire Campaign

We worked with Squire to design and create a number of adverts for their most recent campaign.

We chose to work with Squires most recent colour palette and created a series of adverts that are both eye-catching and message conveyors.

Fit as a Physio Designs

Fit as Physio approached us to create printed collateral and promotional material.

We produced a number of adverts and flyers which have successfully conveyed the brands message.

aussieBum e-commerce photography

aussieBum's comissioned us to shoot and edit for an online revamp.

All of our images were uploaded onto the aussieBum's e-commerce website and featured our ghost mannequin technique.

The Skin Clinic branding

Concord based The Skin Clinic first approached Design Identity to complete the new branding of the business. We then worked on all printed collateral inclucing a 56pp brochure, adverts, leaflets, window signage and other promotional web based material.

We wish Aida and John the best of luck with their new business!

George Gross e-commerce photography

Double Bay based George Gross have commissions Design Identity to complete the e-commerce photography and retouch of their fashion label 3 times a year.

All photography, styling, deepetching and mac work is completed in house and our usual turn around for 150 garments is around 3 days.

Working with Lia and her team has been fantastic so far and its great to know our new client is extremely happy with the outcome!

Hyperseal website and branding

Hyperseal Australia approached Design Identity for an entire branding overhaul.

We produced the logo, product photoshoot, brochure design plus portfolio website. All aspects of graphic and website design was done in house.

Working with Kristy and the team was great and we hope the new brand does extremely well in the marketplace.

All My Super website design

All My Super approached Design Identity to come up with a branded logo design and then to incorporate the logo into a website.

The new financial firm based in Sydney were after a slick corporate look and feel.

Best of luck to Martin with his endevours.

Zodee e-commerce photography

We were asked by Zodee to complete a small taks of photography using our in house studio.

We completed model and ghost mannequin photography on a series of garments.

RWW e-commerce photography

We were approached by mens workear firm RWW to complete the photography and retouch of thier latest products to be sold online.

Adapting our style for the usual sleek womenswear to hard wearing jackets and pants was no problem and we hope Brad and the crew gain some well deserved sales using the images.

Kirrily Johnston e-commerce photography

We shot a small amount of fashion products using our ghost mannequin technique for Kirrily Johnson.

The flowing dresses were a great example to show how well the technique works, and in turn shows the garments at their best.

All re-touching was completed in house.

Dyna Leather Goods e-commerce photography

Handbag suppliers Dyna Leather Goods required a small amount of their products to be shot for thier e-commerce website.

We used product photography techniques to capture the textures in the leather and retouched the product in the best way possible.

Classic Sportswear e-commerce photography

We photographed a range for Classic Sportswear using our ghost mannequin and flatlay techniques.

All styling and re-touching was produced in house and we look forward to completing more of their product in the near future.

Uscari e-commerce photography

Sydney Fashion based Uscari asked Design Identity to complete the ghost mannequin shoot of a small range of their garments.

The silk fabrics worked wonders in our studio and the results as you may agree are fantastic.

All styling and re-touching was completed in house for the womens wear brand.

2nds World e-commerce photography

We shot a selection of home products for 2nds World including Dyson Vacuum cleaners, toys and coffee machines.

All photography and re-touching was completed in house.

Watch this space for the 360 examples!

Johanna Johnson e-commerce photography

Johanna Johnson approached us as her latest fashion, bridal and accessories collections required to be photographed in a simple and sophisticated way.

Our signature ghost mannequin photography technique is perfect for the high-end designed pieces, showing every detail possible.

We are loving working with Johanna and her team and wish her the very best with her e-commerce sales.

Puma e-commerce photography

Puma have been one of the latest brands to take advantage of our specialised ghost mannequin photography technique.

We have been comissioned to shoot, style and re-touch all mens and womens collections for the Puma and Rebel sports websites.

Raffles Invitation

Raffles College of Design and Commerce approached Design Identity to design and print their 2011 RAFW Invite and lookbook.

The invite was printed on 5mm thick embossed card with a slight embossed fleck to it.

Both jobs were completed within 2 weeks and ready for the Fashion event.

Who in the Zoo Website

We met Who in the Zoo Director Sue Di Choi at a trade show and at that point she was looking for a new design and development agency to fulfil her new recruitment website.

We took the branding to the next level within her new site and all elements are fully manageable by her staff.

Weleda Leaflet Designs

Leading body products company Weleda approached Design Identity to come up with a series of Leaflets and Invites advertising their latest range of Pomegranate products.

We used simple but effective typography and images to fully convey the brand to its audience.

Raffles Invitation

Raffles College of Design and Commerce approached Design Identity to design and print their 2011 RAFW Invite and lookbook.

The invite was printed on 5mm thick embossed card with a slight embossed fleck to it.

Both jobs were completed within 2 weeks and ready for the Fashion event.

Model Portfolio Photography

Pevonia Invitation

Pevonia required a high end invitation to be designed and printed within a week!

We designed and artworked the invite and advised the client on stock samples and printing techniques.

Pevonia were delighted with their 5mm thick invitation, which was printed using silver foil and ink.

Helius T-Shirt Designs

Adelaide based Helius approached Design Identity to come up with their first collection of t-shirts with a greek theme.

Our in house graphic designers designed and artworked the t graphics from start to finish and also re-branded the business by designing the actual Helius logo.

Best of luck to Jonathan on his first print run, we cant wait to see these in the flesh!

Model Portfolio Photography

Sydney Swans Catalogue Photo Shoot

We were asked by Playbill Merchandise to art direct and photoshoot the Sydney Swans players for their fashion range and catalogue.

Design Identity sourced the female talent, hair and makeup artist, stylist and photographer to fulfill the half day shoot.

Marcs e-commerce photography

Webster Holdings commissioned Design Identity to complete the photography, styling and re-touch on a weekly basis for their Marcs brand.

All images show our very own ghost mannequin technique which has seen a dramatic increase in online sales for the brand.

Jigsaw e-commerce photography

Webster Holdings commissioned Design Identity to complete the photography, styling and re-touch on a weekly basis for their Jigsaw brand.

All images show our very own ghost mannequin technique which has seen a dramatic increase in online sales for the brand.

Jersey Girl Lookbook Photoshoot

D&M Fashion approached Design Identity to rebrand their Jersey Girl logo and produce their lookbook photo shoot.

Our in-house photographer and stylist completed the shot within half a day and we then completed the re-touch and design of the lookbook.

The printed version was delivered to the client within a 7 day turnaround.

David Lawrence e-commerce photography

Webster Holdings commissioned Design Identity to complete the photography, styling and re-touch on a weekly basis for their David Lawrence brand.

All images show our very own ghost mannequin technique which has seen a dramatic increase in online sales for the brand.

T luxe e-commerce photography

Surry Hills based T Luxe commissioned Design Identity to complete the photography, styling and re-touch for thier basics label.

All images show our very own ghost mannequin technique which really sets off the simply designed garments.

BASLER Portfolio Website

The Tinine Group approached design Identity to fulfil the task of the design and development of their new portfolio website.

We used slick javascript and html coding with minimal design methods to fully convey the Basler brand to its audience.

The Tinine staff have their own CMS to fully update the website.

Susie Sharrock Portfolio Website

Susie Sharrock specialises in the marketing and distribution of fashion brands.

She chose Design Identity to produce her new online portfolio due to our expereince and knowledge within the fashion industry.

We came up with a simple but effective flash based portfolio site that encompasses the business's work ethos.

Susie Sharrock Portfolio Website

Susie Sharrock specialises in the marketing and distribution of fashion brands.

She chose Design Identity to produce her new online portfolio due to our expereince and knowledge within the fashion industry.

We came up with a simple but effective flash based portfolio site that encompasses the business's work ethos.

Style Junky Portfolio Website

Paddington Based Style Junky asked Design Identity to design and develop a flash portfolio to showcase their William Street store.

We used evocative showroom photography to set the scene with simple typeography and a slick sliding banner to view the press.

Nathan Paul E-commerce Website

Melbourne based Nathan Paul Swimwear initally approached Design Identity to design his fashion show invite.

We were then comissioned to design and develop the new portfolio and e-commerce website.

The website is coded using slick javascript and html coding and uses Business Catalyst as its CMS.

The best of luck to Nathan with his latest collection.

McCullum Financial Portfolio Website

Sydney CBD based McCullum Financial Services approached Design Identity to rebrand the business giving it a more modern and approaching feel.

We then took over the design and development of the website using Expression Engine as the content management system.

Nathan's staff can now update and change all elements of his website make the online presence social media active.

Culture Bridal Portfolio Website

Culture Bridal approached us to complete the portfolio site showcasing the business's wedding dresses.

We successfully designed a slick looking website letting the images do the talking and used html and javascript coding to complete the development.

yd. e-commerce photography

yd. asked us to complete their latest men's range using our flatlay creased effect.

We styled and shot all products and transferred all the images into their web template so they can upload and start selling!

Danielle Chiel e-commerce photography

Double Bay based Danielle Chiel approached Design Identity to complete the e-commerce photography of her latest knitted collection.

One Sunday e-commerce photography

Deanna Di Marzio e-commerce photography

Deanna Di Marzio first approached us to design her new logo and business branding.

This then flourished into shooting over 250 high end accessories, all imported from Italy.

We are looking forward to an on-going relationship with Deanna and we wish her the best of luck with her site launch.

Muccia e-commerce photography

Melanie met us at the Online Retail Expo and since we have completed her last collections photography. All images will appear on her online store to sell in the best possible way using our ghost mannequin technique.

Peter Azzi logo and website

Peter initially asked Design Identity to come up with some logo concepts to start his new company in Sydney.

We then worked on a flash portfolio website promoting his concepts and work.

Launching soon is a mobile website specifically being made for iPhone and iPad uses...

Shop Supplies product photography

Shop Supplies required an agency with an in house photographer and photo studio to complete some e-commerce product photography.

We shot and retouched all images and the products are now being sold on the clients website.

The best of luck to Phil and his business!

Changement Clothing brand design & ad campaign

Changement Clothing originally approached us to design a t-shirt for a ballet group at the Sydney Opera House.

They came back requiring a total brand overhaul so we developed a new logo and ad campaign for them.

Recently we have just completed some pull up banner designs that advertise the company to its audience beautifully.

Mail Call ad campaign

Mail Call approached Design Identity to come up with a series of adverts promoting their new online service; wantitnow.com.au

We conceptualied a family of adverts to be printed in Online Retail Expo's handbook.

All images are stock photography.

Junk advertising campaign

Junk Clothing have been a valued client to Design Identity for a while now and we regulary work on their campains at least 3 times a year.

From web updates to lookbook and poster designs, working with Sally and Katie has been a streamless process from day one.

We look forward to what the future will bring for Junk!

CAG e-commerce product photography

We recently took over the process of styling, shooting and re-touching all products for Corporate Apparel Group.

Brands include Ron Bennet, Canterbury, RM Williams, Blazer, Oxbridge, CEO and Tony Barlow.

Our brief was to style all shirts using our ghost mannequin technique, plus all shorts and trousers to be shot flatlay.

As always, our client is extremely happy with the end results and have since embarked on a second drop for usw to work on.

Thanks to Anthony at CAG and best of luck in the future with your website sales.

Style HQ portfolio website

Fashion Distributor Style HQ recently selected Design Identity to complete the design and creation of their first portfolio website.

Style HQ is home to a range of European Fashion brands and we were required to present their trends using a style and concept that would appeal to to the Australian market.

The slick html and javascript portfolio moves and navigates just like a flash site but has the added benefit of the ability to be viewed on mobile devices.

It has been a pleasure working with Carys and we hope to complete some more web based marketing tasks for her in the near future!

Queenspark Lookbook Design and Retouch

Queenspark recently approached Design Identity to complete their latest lookbook campaign.

We were comissioned to retouch to all 45 shots and lay out the publication ready to be printed at the end of the week!

Below are the results and hopefully a new client that will be coming back...

Thanks for all pitching in guys...

Musto Australasia e commerce website

Musto Australasia selected Fashion Identity to produce their first portfolio and e commerce website and the results as their CEO have since be outstanding.

We designed and developed the unique portfolio and e-commerce website, using Business Catalyst as a full CMS and shopping cart and plugging Eway in for the payment gateway.

All product shots were placed in crafted templates and uploaded for the Musto team to add descriptions and prices to.

With information on the brand and news about the company, this site offers an all in one package for a very respected Sailing brand.

Thankyou to Duncan and Tracey for a great 3 months of creativity!

Atelier Pearl Portfolio Website

Atelier Pearl are based in Melbourne and originally found Fashion Identity whilst looking for a web agency in google.

We created a simple website using wordpress as the content management system, easily updated by Virginia herself.

The porfolio showcases the store history and architecture, plus the garments on sale.

We look forward to working with Virginia on her next business venture!

3 Brumbies Brand and Packaging Design

3 Brumbies first came to Design Ideas with a concept, we progressed with the client through the stages of the design process before coming up with the end result for the packaging and creative design.

With personal one on one customer service and going that extra mile with out of hours visits and brainstorming ideas, 3 Brumbies was then born and is now making its mark in the Australian and Chinese markets.

Look out for new and unique 3 Brumbies products in the new year. Well done to Ben on a great product!

Monster Threads Ad Campaign Photo Shoot

Fashion Identity were heavily involved within launching Monsther Threads in to the market place and came up with this fantastic photshoot to promote their latest garments.

3 unique locations were sourced, along with 4 models, a photosgrapher, stylist and hair and make-up artists. Mark art directed the shoot himself and the results as you may agree are stunning.

All 30 shots were completed in 1 day with an extra days retouching.

Monsterthreads have now opended up their flagship store on Sydney's fashion and shopping mecca - Oxford Street.

Nambawan Brewery branding and design campaign

Nambawan Brewing Company recently assigned Design Identity to design and conceptualise their new brand of Beers. The aim was to target the ex pats and locals of the island Vanuatu.

We came up with the inital logo and branding concept and adapted it for the labels and packaging.

We were also asked to rebrand the entire building consisting of: nightclub, restaurant and bar.

Watch this space for a new advertising campaign. We are very excited!

Dreamfighter Logo and T-shirt Designs

Dreamfigher is a brand new sports clothing and apparel company based in Sydney. Fashion Identity came up with a complete brand design for the label. This included t-shirt designs for both men and women and an exclusive special edition t-shirt based on the St George's Dragon. The work was produced in house and by hand and all design is completely bespoke and unique.

We are looking forward to designing Dreamfighters next range of T's!

Artis & Grove E Commerce Website

After designing the new Artis & Grove logo we were employed to complete the location sourcing, art direction and styling of the still life photoshoot.

Once all images had been retouched, we set to work on the e-commerce website, designing each and every page - from the homepage to the purchase process and eveything in between.

We hope you will agree, the concept and design of the site really suits the delicate products availaable, and they are super easy to purchase!

Nicola Waite Website and Lookbook Design

Nicola Waite approached Fashion Identity to relaunch her fashion brand with a high end and modern portfolio website. This was achieved using slick flash programming plus a bespoke CMS to update the entire site.

As a result of the website sucess, we were asked to design and print the Nicola Waite lookbook and promotional material. We also provide advice on new ways to improve the aesthetics of the business.

Congratulations to Nicola and Vasilis on their latest shop openings in Auckland and Perth!

Victorian Aids Council Website

We were delighted to be flown down to Melbourne to generate ideas and concepts for the Victorian Aids Council website.

After a days brainstorming the brief was set for us to start work on the layout of a fresh and easily navigated website.

A full back-end content management system was built do that staff can easily update the content themselves!

Alex Perry Portfolio Website

The site for Alex really does speak for itself.

With fabulous imagery including exclusive shots of J Lo, Miranda Kerr and the rest of the Perry girls, this site is one of Fashion Identity's favorites to date.

With its easy navigation and highly coded flash animations the website is a true representation of the designer.

Alex says:

"In just under six weeks I went live with a sensational website. Fashion Identity made the process effortless, creative and the result is a website that captures my brand, is easy to navigate, update and above all looks fabulous!!"

Odyssey Events Website and Photoshoot

Fashion Identity completed a huge marketing overhall for the team at Odyssey Events and it was great to know that we were selected over 5 other agencies to complete the work. Within 5 minutes of meeting Mark, the team say that they knew it would be Fashion Identity who had the job.

This project has been a great one to work on, starting with a new brand re-design, a 4 day photoshoot completing all still life wedding photography and product images.

Next we designed and developed the unique portfolio and e-commerce website, using Business Catalyst as a full CMS and shopping cart and plugging Eway in for the payment gateway.

We are really looking forward to working with Sam and Patricia once again on their company brochure and once in a lifetime launch party... Sydney watch out for Odyssey Events!

Adrian Erdedi Blog Website

Adrian first approched Design Identity with a blog idea featuring news on luxury products and articles. This bloomed into a fully functional, cleancut Wordpress Blog style website, something that Adrian regularly updates himself.

We also designed the very simple but stylish logo and business card and Adrian had been thrilled with the response recieved.

Not only has the website reached almost 150,000 unique visitors, but has also been viewed in over 170 different countires around the world!

A big well done to Adrian and we wish you all the best for your future endevours...

Barons - Photography

Design Identity captured the essence of the new Barons Brewing Beer 88 Balls!

With a product photoshoot and high end retouching, the shots were ready to be supplied to all in the market place.

We also designed the advertising campaign for their corflute and fridge space, helping to launch the product in bottle shops and bars!

Submission - Photography

Fashion Identity were heavily involved in this submission photo shoot to several magazines.

Shot in upbeat Kings Cross, we sourced the location, models, hair and makeup artisit, stylist and photographer.

Simple retouching was applied to the selected shots and below are the final results!

Logo designs

Below are some of the best representations of logos that we have created in the last year.

From high end bespoke fashion designers, to new alcohol products hitting the shelves the selection of fashion, sport and lifestyle clients is vast. The entire branding process is completed in house and we love designing logos!

If you are interested in having your company re-branded, we will start by sending you a brief sheet for you to jot down initial ideas so that we can be sure to produce the perfect logo for you...
 

Aneta & Co Lookbook Photoshoot

Our initial meeting with Aneta Popivic was to shoot a plain white wall lookbook shoot.

We transformed the day into a morning summer, and afternoon night shoot focusing the brand on a safari theme.

After sourcing the location, Mark booked the most appropriate team to produce and develop the day. The restult was an editorial set lookbook shoot with ad campaign status to fuel the brand...

HSBC Waratahs Print Catalogue and Photoshoot

We were heavily involved within the launch of the HSBC Waratahs season campaigns.

From membership booklets to below and above the line advertising campaigns, fashion shoots and calendars, Fashion Identity conceptualised, managed and art directed the entire spectrum of print based advertising for the club.

Runway and Backstage Photography

Fashion Identity are regularly involved in events such as Rosemount Australian Fashion Week. We have a vast amount of clients and connections showcasing their latest collections at these prestigious events and are always in attendance.

As well as lookbook and ad campaign shoots, we can capture your latest runway show, providing a cd of all the shots instantly on the day if required!

Good luck to all the designers involved in RAFW this year!

Bella Bodies Portfolio Website

Bella Bodies approached Fashion Identity to redesign and develop their out of date website.

After just two months we had redesigned the brand. We started with a new and modern logo and then art directed and produced a slick and sophosticated photo shoot that presented the collections to the best of their potential.

Redesigning and launching the new website was the icing on top of the cake. It now has its own fully funtional and up to date content management system that enables the Bella Bodies team to update the content internally.