Here at Design Identity we love a good clever design. 

Here are a few designs we think are pretty cool. 

Everything from street art to movie posters. 

Enjoy! 

As we announced earlier, George Gross & Harry Who are one of our newest clients of 2012! 

Just last week we completed the second of six photoshoots lined up for this year. 

We had two photography studios in full throttle with two photographers and two stylists ready to tackle a day of gorgeous dresses and day-wear. 

Every computer was occupied with our graphic designers busily working on the photos as they were taken. 

Here are a few behind the scenes shots of the day that happened! 

The world's fashion weeks have descended on us and we have seen the end of both Paris and New York's shows. Following behind them is London with an impressive line-up showcasing the best of the UK's designer goods. 

Here is a recap of New York and London's most captivating looks. New York saw a lot of black and jewel tones, with many designers choosing sleek and simple designs. Images are in order of text. 

New York Fashion Week A/W12

Calvin Klein displayed a number of shades of red from coral to ruby and chose to contrast this with blacks and creams. Thick coats and dresses, leather and wools signalled the start of winter, whilst their signature style was shown through simple lines and designs. 

Dianne Von Furstenberg showcased gorgeous jewel tones and amazing textures. Everything from block colours to prints was seen at DVF's show, perfect to brighten up a dreary winter's day. 

Badgley Mischka channelled 1930's Hollywood with velvets, satins and furs topped off with electrocuted curls and deep berry lips. Metallics and embellishments were also seen in the show, all with a snowy winters night for a backdrop. 

DKNY's show couldn't be any more New York, with the signature yellow taxi in the background and New Yorks skyline painted on the catwalk, it was all about the city of style. 

London Fashion Week A/W12

Mulberry monster show was complete with two giant monsters manning the catwalk while the models strutted down wearing what looked like a lifesize Cousin It. Furs, Hairs and Black was the focus of the show, with a welcomed pop of orange every now and then. 

Mochino Cheap and Chic had a fun and pink show. A relief after all the black seen in previous shows. Pastels, sequins, pom poms, furs and knits made for a very enjoyable show, reminiscent of childhood dress-ups and tea parties. 

House of Holland showcased bright prints and quirky patterns. Accessories were kept to a minimum with the occasional equestrian style riding hat and a brogue style platform shoe. 

Temperley London was gorgeous understated glamour. Simple shapes and designs were lifted with gorgeous fabrics and textures. Models wore  Russian style fur hats. 

Design Identity is proud to introduce our second stylish blogger! February's blogger is Megan Aney from "An Australian Wintour". Check our her little interview with us and don't forget to stop by her blog! 

                                                                  http://www.anaustralianwintour.com/

Q: Describe ‘An Australian Wintour’ in 3 words?

A: Fashion, Beauty, Travel

Q: Design and style are essential to Design Identity’s values. How do you incorporate your design and style values into your everyday life?

A: By making a conscious decision to live everyday with flair, beauty & creativity.

Q: If you could choose one thing to represent your style what would it be?

A: A blank canvas. I love the idea of a clean slate and being able to create something new without any past concepts clouding creativity.

Q: What are your favourite Australian brands and fashion houses?

A: Dion Lee for innovation, Sass & bide for market leadership  

Q: If you were given the chance to design a label (clothing/food/etc.) what would you name it and why?

A: Curiosity Experiment – to encourage freedom & individuality

Q: Online shopping – friend or foe? Why? (in particular what do you think of our ghost mannequin technique)

A: FRIENDDDDDDDDD! I live for the package being delivered to my desk at work.  I think the ghost mannequin is a great technique as it allows the shopper to envision how the product will sit on their own body.

Q: Do you have any new projects or exclusives you’d like to share with us?

A: An Australian Wintour will be focusing on travel for the fashion/ lifestyle conscious woman. I’m personally sick of reading about ‘romantic getaways’ or ‘backpacker fun’ so we are creating a new niche!