Welcome to our website.

We are the market leaders in fashion eCommerce imaging!

Website design.

Our range of sites include portfolios to fully fledged e-commerce solutions

Graphic design.

From logos to brochures, packaging to invites, and everything in between!

E-commerce photography.

Showcasing our fashion ghost mannequin technique plus models and still life shots.

Advertising photography.

Specialising in fashion lookbook shoots to still life settings, all completed in-house.

A bit about us.

Design Identity is a full service eCommerce creative agency, based in Waterloo, Sydney, we specialise in product and advertising photography, web design & development plus graphic design & branding. We also produce model videography, 360 degree animations and augmented reality campaigns.

We have a team of in-house creative experts including a Creative Director, fashion art director, photographer, stylist and several graphic designers & re-touchers. Our work is high end and we aim to take very brand to the next level with our customised work ethics and specialised design style. You will also be guided and continually updated by the owner of the business who shares his passion of fashion and design through all projects.

Our in-depth knowledge of the latest and greatest trends in online imagery is setting the standards for Australian business's and focus's on fashion and lifestyle brands. With a fast turnaround and tailored customer service, you have now found the agency to produce your next creative campaign.

Latest news.

NEW CLIENT: BARCS

We welcome an exclusive partnership with Barcs Australia, a specialist in fashion jewellery, scarves, handbags and accessories. We will be setting the standard in eCommerce photography for the brand and many of their clients online stores. We continue to be the industry leaders in fashion eCommerce photography and re-touch.